The REAP Trend Tracker transforms verified industry financial data into clear, decision-ready insight. Benchmark your agency against national performance trends and Top 20 results to plan CY2026 with confidence.
REAP Trend Tracker Pro
Clear, independent insight into CY2025 real estate profitability trends and national performance benchmarks, delivered in an interactive, decision-ready format.
REAP Trend Tracker Elite
Everything in Pro, plus a focused advisory session to help you interpret the data, benchmark your agency and apply the insights with confidence.
Trend Tracker Reports
Explore past real estate industry reports to track long-term profitability trends and benchmark performance across multiple financial years.
Who Should Buy, What to Buy, and Why
This guide helps real estate leaders choose the right level of insight for their needs. Whether you want clear, independent benchmarking to understand CY2025 performance or personalised interpretation to apply the data directly to your agency, the REAP Trend Tracker provides structured, evidence-based clarity so you can make faster, more confident strategic decisions.
Five Years of Real Financial Performance Data
The REAP Trend Tracker CY2025 is built on verified financial data from real agencies, not opinion surveys or sentiment. It maps the full five-year profit cycle, from peak conditions through contraction and into recovery, showing exactly how margins, productivity and cost structures shifted across the industry.
This longitudinal view allows leaders to understand not just what happened in CY2025, but how current performance compares to pre-correction highs and post-reset realities.
Division-Level and Segment Benchmarking
Profitability is not uniform across an agency. Sales and Property Management divisions behave differently, and ownership structures influence outcomes.
The Trend Tracker breaks performance down by division, segment and Top 20 benchmarks, allowing you to compare your business against national patterns and high-performing peers. Clear charts, structured tables and concise analysis help you identify where pressure points exist and where opportunity is emerging.
Decision-Ready Insight for CY2026
Data only matters if it informs action. The REAP Trend Tracker translates complex financial performance into clear strategic signals for the year ahead.
Use it to test hiring decisions, assess cost sustainability, review reward structures, evaluate productivity and guide budgeting conversations. For leaders choosing Elite, expert interpretation ensures the data is applied correctly and confidently within your own agency structure.
"Efficiency alone doesn’t equal profitability. Real gains come when businesses not only streamline their teams but also reset cost structures and reward frameworks to match new market realities."
Chris Mercer, REAP Dashboard's Co-Founder & CEO